The Nike Air Max 720. The name itself conjures images of bold design, maximalist cushioning, and a futuristic aesthetic. Its defining characteristic, the gargantuan Air Max unit, is impossible to ignore. This article delves into the world of replicated Nike Air Max 720s – the "nachgemacht" – exploring their design, the appeal of the original, and the implications of the counterfeit market. We will unpack the features that make the genuine article so desirable, and examine why the demand for replicas persists, despite the ethical and quality concerns.
The original Nike Air Max 720 boasts a truly impressive air pocket. With a heel height of 38mm, it's Nike's largest Air Max unit to date. This isn't just a stylistic choice; it provides unparalleled cushioning, enveloping the entire foot in a responsive, bouncy ride. This significant height and the resulting bounce are key selling points, offering a level of comfort and impact protection that sets it apart from many other running shoes and lifestyle sneakers. The feeling of walking on air, quite literally, is a central aspect of the 720 experience, and it's this sensation that counterfeiters attempt to replicate, with varying degrees of success.
However, the design of the Air Max 720, while undeniably striking, has also drawn criticism. The description "a normal running shoe packaged for freight" offers a poignant observation. While the cushioning is undeniably impressive, the overall silhouette is arguably less refined than some of Nike's other Air Max models. The bulbous, almost exaggerated, air unit dominates the design, creating a distinct visual impact, but this can also be perceived as bulky or unwieldy by some. This somewhat polarizing design, however, contributes to its unique identity and has certainly not hindered its popularity.
The success of the Nike Air Max 720 is also deeply intertwined with its colorways. The Nike Air Max 720 colors range from subtle and understated to audacious and vibrant. Nike has consistently released a wide spectrum of color options, catering to diverse tastes and fashion trends. From muted earth tones to neon brights and bold gradients, the color palette offers something for everyone. This versatility allows the shoe to seamlessly integrate into various styles, from athletic wear to streetwear, further enhancing its appeal. The sheer variety of Nike Air Max 720 colors available underscores the brand's understanding of its target market and their diverse aesthetic preferences. This abundance of options is, unfortunately, also a fertile ground for counterfeiters, who often replicate popular colorways to maximize their profits.
The appeal of the original Nike Air Max 720 extends beyond its technological advancements and striking aesthetics. It taps into a broader cultural phenomenon – the desire for comfortable, stylish footwear that makes a statement. The shoe's maximalist design reflects a trend towards bolder, more expressive fashion choices. It's a shoe that demands attention, and its visibility contributes to its desirability. This cultural significance is a key factor driving demand, both for the authentic product and, consequently, its replicas.
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34 mm rolex datejust nike air max 720 betrue multicolor black white